Bandai Visual and Lantis merge As a BANDAI NAMCO ARTS, Promotion of Video Music Production

"BANDAI NAMCO ARTS"

On February 9, BANDAI NAMCO Holdings announced the reorganization of subsidiary organization. Bandai Visual and Lantis merged on April 1 and changed its name to BANDAI NAMCO ARTS. I found out to promote video music production. 

The BANDAI NAMCO Group will start a new three-year medium-term plan from April 2018. In the current medium-term plan, we have been conducting the "IP axis strategy" to maximize the IP value, but in the new plan, we will follow it and intend to strengthen the development in regions and businesses where the possibility of growth is high. 

We will change the organizational structure of the group towards the new medium-term plan. First, the unit name of the aggregate of operating companies is changed from SBU (Strategic Business Unit Strategic Business Unit) to a unit, and it is set to 5 units from the conventional 3 SBU system. Breakdown of 5 units is Toys and Hobby, Network Entertainment, Real Entertainment, Video Music Production, IP Creation. Furthermore, we will restructure organization of subsidiaries to which we belong, and aim for speedy priority strategy. 

Attention is the merger of Bandai visual which conducts picture business and lantis which performs music business. Merging Bandai Visual as a surviving company on April 1, changed its name to BANDAI NAMCO ARTS. Reborn as a leading company of image music production unit. 

"BANDAI NAMCO ARTS"

In recent years, live performances by artists and voice acting units have become popular in anime, and the connection between video and music is getting stronger. By the merger of the two companies, it seems that development that exploits its strength can be expected. In addition, it was announced that the establishment of BANDAI SPIRITS specialized in toy business and the change of trade name to NAMCO to NAMCO BANDAI AMUSEMENT. 

BANDAI NAMCO Arts Inc. Company 
name change: April 1, 2018
Location: Tokyo, Shibuya-ku Ebisu 
Representative: Kazumi Kawaguchi President and CEO 
Business description: Planning, development and sale of video music content and package software, live event 
Capital: 2,182.5 million yen (100% subsidiary) 
Employment Number of members: about 240 people 

[Anime! Anime! Posted from Biz / animeanime.biz]

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